Finance fundamentals for agency founders and leaders.
The financial thinking bigger agencies take for granted - in plain English, for the people running agencies of 5 to 50.
Growing agencies hit a wall the numbers could have warned them about.
Most agency founders learn finance the expensive way - a bad year, a lost retainer, a project that ran three months over.
The finance directors at the big networks aren't smarter than you. They just have language, tools and rhythms nobody ever handed you. The Agency FD teaches you the same fundamentals, in plain English, without the MBA.
Three ways to learn.
Agency finance, end to end.
The one book every agency founder should read before their next planning cycle. P&L, pricing, cashflow - plain English.
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The utilisation, rate-card and cashflow templates we use with clients. Editable, opinionated, no fluff.
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