The book
The Agency FD - A Financial User Guide for Agency Founders and Leaders.
A plain-English handbook for the people running agencies of 5 to 50. It covers the finance thinking bigger networks take for granted - cash flow, contracts, pricing, invoicing, time tracking, metrics and headcount - and turns each one into something you can act on before your next planning cycle. No jargon. No spreadsheets you'll never open. Just the fundamentals that decide whether the agency grows profitably or grows tired.
What's inside
- 01Cash flowRead the runway, not just the bank balance.
- 02ContractsThe clauses that quietly move margin.
- 03PricingRate cards, blended rates, and when to hold firm.
- 04InvoicingTerms, timing, and getting paid on time.
- 05Time trackingUtilisation without turning it into a stick.
- 06MetricsThe five numbers to review every month.
- 07HeadcountWhen to hire, when to wait, when to freeze.
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